Paid Search (PPC)
Angstrom’s signal-driven approach to PPC management services enables brands to target and connect with customers from early on in their exploration all the way through the point of conversion.
The Paid Search Approach
We assess client programs and provide strategic recommendations based on their maturity and areas of opportunity. By prioritizing investments, we help brands build a strong foundation and then move them toward more advanced stages of paid search as quickly as possible.
Supported by our proprietary technology, Angstrom ensures best practices are captured and scaled across our clients’ businesses, while providing true visibility into campaign performance. Our team’s deep analytical expertise and focus on attribution provides a clear view of the impact of our clients’ paid search investments, enabling us to optimize their entire digital marketing portfolio.
Our integrated search marketing services ensure that brands’ organic and paid programs are working together as efficiently as possible. By integrating paid search with other online and offline channels, we are able to create a seamless experience that transcends every step, including TV and print. Through customer match technologies and third-party data, we reach the right audience with relevant messaging based on where they are in their customer journey.
Our paid search management expertise enables brands to reach customers at all stages of the customer journey through a number of delivery methods. These include cost-per-view video, Google Sponsored Promotions in email, product listing ads, mobile app promotions, marketplace listings, and more.