Data collection is the foundation that every market research program is built upon, and a faulty foundation cannot support any structure, no matter how well built it is. Simply put, once you have bad data, the only way out is to start over, which is costly and inefficient. Ensure your company gets it right the first time by trusting it to the experts. Our Field Agents and moderators will gather reliable, quality data the first time out in support of these programs:
Our robust database rewards accuracy and timeliness while eliminating agents unwilling or unable to provide quality data, meaning that the rawest numbers that are put into models are as close to perfect as possible.
Independent Assurance Team
This is paramount. Different silos within market research firms have differing and sometimes conflicting priorities related to field completion, client deadlines, and cost. We give our QA team the power and independence necessary to push back against bad data.